“It is a relevant show for the whole country and we are making sure that it reaches out to all Indians, even in places with limited or no TV connectivity,” says Gayatri Yadav, marketing and communications, Star India. Based on the response to the first episode, Star will consider screening subsequent episodes of the show in this manner as well.
Telecom brand Airtel, Satyamev Jayate’s sponsor, has reduced the cost of SMS responses to the show from Rs. 3 to Rs. 1. Also, reports say that the revenue collected via SMS and from caller tunes of the show’s title track will be donated to charity.
Aamir’s dream to reach out to every Indian might hit a roadblock however. Recent news reports have said that Karnataka has banned the show from being aired because of a state policy that disallows dubbed versions of non-Kannada serials on regional channels. At the time of goin to print, Star TV officials were trying to work out a solution.
Related articles
- Aamir Khan: ‘TV show gave me a chance to connect with common people’ (digitalspy.co.uk)
- All you wanted to know about Satyamev Jayate & Aamir Khan (idubba.com)
March 5, 2013 at 12:09 am
I don’t leave a great deal of responses, but i did some searching and wound up here Aamir Khan specially screens Satyamev Jayate in villages | kracktivist. And I actually do have a couple of questions for you if it’s allright.
Is it simply me or does it seem like some of the remarks look as if
they are written by brain dead folks? 😛 And, if
you are writing at additional places, I’d like to keep up with everything fresh you have to post. Could you make a list of the complete urls of all your communal sites like your Facebook page, twitter feed, or linkedin profile?