At the end of the trailer, internet users are invited to sign a petition. Written by Anschaire Nikoyagize, ITEKA president, the petition is a letter, a cry for help asking the African Union and the UN to deploy a peacekeeping mission to protect the civilian populations and prevent a possible genocide.
A CAMPAIGN BASED ON THE MODEL OF A BLOCKBUSTER FILM LAUNCH
The “Genocide in Burundi” trailer is presented on the French movie platform AlloCiné (similar to IMDB), as if it were a real movie trailer. It is also shown for one week on an electronic billboard in New York’s Times Square from November 15-22, as well as in many French theaters as if it were a real movie trailer. To top it off, on social networks, FIDH will call out to a number of international public figures and movie stars with personalized messages.
We Are Social France have led the campaign strategy, creative idea, editorial plan, content creation, influencer outreach and media campaign including screenings in Times Square.
BEHIND THE FICTION, A REALITY: REPRESSION & GENOCIDAL DYNAMICS
The #StopThisMovie campaign is designed to raise public awareness of the situation in Burundi highlighted in the report ‘Repression and Genocidal Dynamics in Burundi’ that FIDH revealed on November 15. This 200-pages report is based on facts and analyses compiled over several months, led by FIDH and ITEKA (the Burundian League for human rights). It demonstrates that crimes of the most serious nature are currently being committed in Burundi: murders, kidnappings, disappearances, torture, rape and massive detentions, ordered by the highest ranking officials.
Extremely worrying phenomenon: the government’s propaganda is founded on an ethnic ideology. It assimilates members of the opposition, of civil society, journalists and Tutsis as enemies of the regime. Enemies that must be eliminated. Burundi also just suspended its cooperation with the UN and withdrew itself from the International Criminal Court (ICC).https://www.fidh.org/en/region/Africa/burundi/fidh-launches-a-shocking-campaign-to-alert-on-the-risk-of-genocide-in