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Global Media Monitoring Report – Research in 114 countries reveals gender disparity

Progress for women in news media grinds to a halt

After 20 years, research in 114 countries reveals continued severe disparity between representation of women and men in news media 

Full report available here 

Progress towards equality of men and women in the news media has virtually ground to a halt according to the fifth and largest study on the portrayal and representation of women in the news media.

Extensive results of the Global Media Monitoring Project (GMMP) released 23 November show that, worldwide, women make up about 50% of the general population but only 24% of the persons heard, read about or seen in newspaper, television and radio news, exactly the same level found in the 2010 report.

Women’s relative invisibility in traditional news media has also crossed over into digital news delivery platforms. Only 26% of the people in Internet news stories and media news Tweets combined are women.

The GMMP is a project of the communications advocacy agency WACC, with support from UN Women. The first such survey of gender portrayal in news media was conducted in 1995, and at five year intervals after that. GMMP 2015 is the largest research and advocacy initiative in the world on gender equality in and through the news. UN Women has supported the survey twice consecutively.

“The media have the potential to be an enabler of faster, more substantive gender equality and women’s empowerment, or a barrier to it. This report is a wake-up call to media houses and newsrooms.  Gender discrimination deprives media coverage of the balance and authority that diverse perspectives bring,” said UN Under-Secretary-General and UN Women Executive Director Phumzile Mlambo-Ngcuka. “The ways in which women are depicted in the media have a profound effect on societal attitudes and reinforce traditional gender roles. Women and girls are half of humanity. Giving equal time and weight to their stories, featuring them as positive models not victims, plays an under-appreciated part in creating a better, freer world for all of us.”

“The GMMP 2015 report examined the visibility, voice and mention of women and men in the news media and finds a sexism that has endured across decades and geographical boundaries, adapting to emerging media forms and thriving in all spaces in which news content is produced and shared,” states Dr Sarah Macharia, GMMP global coordinator.

The publication of the results of the survey point to the urgent need for an end to sexism in media by 2020.

“Many detailed findings from the 2015 GMMP paint a picture in which unequal gender power relations are entrenched and validated, and in which gender stereotypes are replicated and reinforced by the world’s news media,” says media and gender scholar Margaret Gallagher in the foreword to the report.

The Rev. Dr Karin Achtelstetter, WACC general secretary, stated:  “News and news media are powerful forces that help shape the way people view their society and themselves, and contribute to how people act – at home, schools, work, through to the political choices they may make.”

She continued. “The fact is, the portrayal of women in day-to-day journalism does not reflect their contribution to society. We need focused commitment and efforts from media houses, regulatory agencies, training institutions and civil society to raise professional standards and truly provide leadership about what constitutes ethical freedom of expression.”

Other key findings include:

  • Overall, women remain more than twice as likely as men to be portrayed as victims as they were a decade ago, at 16 and 8 percent respectively.
  • There is a global glass ceiling for female news reporters in newspaper bylines and newscast reports, with 37% of stories reported by women, the same as a decade ago.
  • Women report five percent more stories online – 42% in total – than in the traditional mediums combined.
  • News representation of women misses the full picture. Globally women hold approximately 40% of paid employment while a large proportion work in the informal sector especially in the Global South. However, according to news content, only 20% of the formal labor force are women, while 67% of the unemployed and stay-at-home parents are women.
  • Across the six roles in which people appear in the news, the largest stride in closing the gender gap is in people interviewed based on personal experience. Women comprise 38% of personal experience testimonies now compared to 31% in 2005.
  • News sources are often male, and skewed towards certain “types”  – senior government officials and politicians dominate for all story types from ‘expert’ opinion to ‘ordinary’ person testimonies.
  • There are distinct regional differences in the overall presence of women in the news. North America holds its position as the region with the narrowest gender media gap (36%) while the Middle East has the widest at 18%. Latin America has narrowed the gender gap most dramatically over the last 20 years, from 16% in 1995 to 29% in 2015.
  • The near-balance of television presenters in each age category documented in 2010 has been replaced by significant overrepresentation of younger women as anchors. However, a severe underrepresentation (29%) of women in the 50-64 age bracket, and women’s complete disappearance at 65 years old has currently emerged. .

The full report as well as highlights in English, French and Spanish and national and regional reports are available here 

For more information, see or contact Sara Speicher, [email protected]+44 7821 860 723  or +44 7985 276 515.

Background information:

GMMP 2015 is the largest research and advocacy initiative in the world on gender equality in and through the news. The 2015 report includes data from 114 countries and provides analysis and case studies at global, regional and national levels, including trends detected since the first GMMP was conducted in 1995.  In 1995, data was collected from 71 countries.  Participation has grown for each subsequent GMMPs held in 2000, 2005 and 2010 and 2015.

The GMMP is coordinated by the World Association for Christian Communication (WACC), a global network that promotes communication rights for social justice and sustainable development, working with people of all faiths and none. The worldwide media monitoring is implemented collaboratively with women’s rights organizations, grassroots groups, media associations, faith-based / interfaith organizations, university students and researchers across the world.

Each monitoring group was trained and followed a specific methodology to monitor and code the news on a specified day. The 2015 media monitoring day was March 25, 2015.

The World Association for Christian Communication (WACC) promotes communication as a basic human right, essential to people’s dignity and community. WACC works with all denied the right to communicate because of status, identity, or gender. WACC has corporate and personal members in 120 countries, organized in eight Regional Associations: Africa, Asia, Caribbean, Europe, Latin America, Middle East, North America and Pacific. WACC is headquartered in Toronto, Canada, with a registered office in London, UK.

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