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How Nobel winner Richard Thaler’s ‘Nudge Theory’ is at work on Indian walls

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This year’s economics Nobel Prize winner Richard Thaler wrote a trivia-lover’s fantasy book called Nudge, in which he described how tiny prompts can alter human behaviour.

 

In the Indian context, a fine example of Thaler’s behavioural economics theory at play are tiles of gods and goddesses being installed on walls to prevent men from peeing.

More effective than warning those who unzip that you are “worse than dogs”.

The question, though, is: did desi genius come up with this idea on its own, or was it subconsciously nudged into it by Thaler

 

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Comment (1)

  1. K SHESHU BABU

    The concept introduced by Thaler is very relevant in India to – day. The realistic base of the theory can be found on Indian walls

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