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#India – After Bars, Hospitals give a dose of happy hour to lure patients #healthcare #WTFnews

 New Delhi   October 05, 2013 , BS

Bangalore-based Narayana Health recently started offering discounts on key services including diagnostics, radiology, etc

Hospitals-illustration

Happy hours, a discount concept popular across bars, restaurants and multiplexes, is now catching up in the health care sector, too.

Bangalore-headquartered recently started offering on key services, including diagnostics, radiology, and consultancy, during off-peak hours. Leading hospital chains such as Apollo and Fortis might take similar steps to woo patients during hours when footfall is relatively low. The discounts could range between 30 and 75 per cent, depending on the services.

Bars and restaurants usually offer happy-hour discounts to get patrons between afternoon and early evening, when footfall is less.

The idea is to spawn revenue by optimally utilising resources and equipment, which are otherwise on standby during late evening or at night. “We, in any case, keep our services open round-the-clock because of emergency or accident cases,” an official of Narayana Health told Business Standard. “Technicians and doctors are available during off-peak hours, and so we decided to provide services at a discounted rate to patients during the night.”

The hospital offers many services at a discounted rate from 8 pm to 8 am.

 

Read More here- http://www.business-standard.com/article/companies/happy-hours-in-hospitals-113100400830_1.html

 

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Comments (3)

  1. […] Kamayani at Kracktivist reports that the Happy hours discount concept, which is popular across bars, restaurants and multiplexes, is now catching up in the Indian health care sector. A Bangalore based private hospital has recently started offering 30-75% discounts on key services, including diagnostics, radiology, and consultancy, during off-peak hours. Other leading hospital chains are preparing to follow soon. […]

  2. […] Kamayani at Kracktivist reports that the Happy hours discount concept, which is popular across bars, restaurants and multiplexes, is now catching up in the Indian health care sector. A Bangalore based private hospital has recently started offering 30-75% discounts on key services, including diagnostics, radiology, and consultancy, during off-peak hours. Other leading hospital chains are preparing to follow soon. […]

  3. […] Kamayani από το blog Kracktivist [en] μεταδίδει ότι η ιδέα της έκπτωσης […]

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