In trying to be like Uber, the world’s most highly valued startup, some Indian firms may be following the example a little too well.

A Medium user writing under the name Indian Fowler—inspired by Susan Fowler, the software engineer who posted a lengthy account of rampant sexism at Uber—has come forward with disconcerting claims about India’s digital media powerhouse, The Viral Fever (TVF), which creates viral short-form comedy content on the web. In a blog post, she recounts nearly two years of alleged “abuse and molestation” by TVF co-founder Arunabh Kumar.

Three weeks into her stint with the startup that now ranks at the top of Indian digital entertainment, the blogger was asked to return to work in the evening. Shortly after she reached the office, it emptied out and only Kumar remained. This is what she alleges happened next:

He looks at me and asks me — “Chaturbhuj Sthan ka naam suni ho”? (Have you heard of Chaturbhuj Sthan?) I am stunned. For Non Starters, Chaturbhuj Sthan is the Red Light District of Muzaffarpur. I didnt respond. His second question- “Humko Chaturbhuj Sthan Bahut Pasand Hai. Udhar commercial deals hoti hain. Tum Bhi to commercial deal pe aayi ho”. (I really like Chaturbhuj Sthan. Commercial deals are made there. You, too, have come on a commercial deal.) I was getting where he was leading the discussion to. I avoided an interaction. I said “Arunabh, aap bade bhai hain. Meri tabiyat thodi theek nahi hai. Kya karna hai bataiye. Hum karke ghar jaayenge” (Arunabh, you are senior. I’m not feeling well. Tell me what I need to do. I’ll finish it and go home.) He suddenly holds my hand. Says “Madam, thoda role play karein”. (Madam, let’s do a little role play.)

That day, she says, she locked herself in the bathroom until Kumar went away. But the problems didn’t end there. For two years, Kumar would allegedly try to lift her up at parties or fall on her under the pretense of being intoxicated. Once, she says, he walked out of a meeting and asked her for a “quicky.” When she threatened to complain to the authorities, Kumar supposedly remarked,“Police toh meri pocket me hai” (“The cops are in my pocket.”)

The alleged victim says she tried to walk out but the company’s legal team labeled her attempt to leave a “breach of contract.” Her mother also discouraged her from going up against Kumar. “Because a 24 year old girl cant fight an IIT guy with so much of money,” she writes.

When the writer tried to report her discomfort, she says she was met with apathy. Naveen Kasturia, an actor on TVF’s wildly popular web series Pitchers, supposedly told her “Duniya hai. Hota hai” (It’s the world. It happens.) Countering the allegations, Kasturia told The Quint that he’s “100% sure that the blog is fake.”

I categorically say that i know no such woman and i haven’t made any remark like that.

Nidhi Bisht, the casting director at TVF, who is set to star in the company’s upcoming series Bisht, Please!, also tweeted that it is a “baseless fictitious allegation.” In a statement on Medium, TVF deemed the allegations “completely ludicrous and defamatory” and director Amit Golani reminded people that the company has often been a flag-bearer of feminism in its content.

For a company that specially champions and has a woman centric channel @Girliyapa it’s disheartening to see people question our culture

The last straw for the blogger was when she allegedly heard that the TVF boss was “acting as a pimp,” soliciting some of the women for sex to others. Since then, she has walked out and not looked back. The legal team still sends her reminders of her legal obligations, she says. (We have contacted TVF for comment, but have not yet heard back.)

While there’s some skepticism over such claims made on a faceless and pseudonymous account, other women have come to the fore since the scandal gained steam. Former filmmaker and Mumbai-based digital content startup CATNIP co-founder Reema Sengupta called Kumar a “sleaze” in a Facebook post, alleging that he placed his hand on hers and found other ways to touch her body during a five-hour promo shoot.

Reema Sengupta TVF

Another woman, Reshma Patra, reacted to the allegations by writing on Facebook of an encounter with Kumar in 2012, while she was working at PwC. (Her LinkedIn profile confirms her employment timeline and contains endorsements from several former PwC colleagues.) She met Kumar, who like her is an IIT Kharagpur alumnus, for coffee, and he asked her if he wanted to come home with him, strip, and dance for him.

Another Medium user going by the name Aayushi Agarwal, who claims to be an ex-TVF employee, replied to Indian Fowler’s post saying she had had a similar experience of harassment, but there was no way to independently verify her identity.

Ayushi Medium TVF response

The scandal has raised a storm in Indian media and social media. Some of the most illustrious comedians from India’s online entertainment landscape, including members of competing comedy video producer All India Bakchod (AIB), have tweeted about it.

Sickened by all the allegations coming to the fore. There’s no place for such behaviour in 2017.

Startups, or any company, have a responsibility to do sexual harassment training, sensitivity training, set up a committee to deal with this

I know many founders are reading this right now – do a townhall tomorrow. Tell your employees that there is a way to address their problems.

My apologies and support to all the women who’ve come forth with their harrowing experiences. You didn’t deserve this. #TVF

Victim shaming/threats is the last course of action #TVF must pursue. Own up, investigate, take action and implement counter measures.

Renowned comedian Aditi Mittal, who has herself starred in a number of viral digital spots on the internet, was particularly biting.

Silence from the comedy community is deafening.EVERYONE still”texting contacts”/”verifying facts” inspite of hearing stories abt it for yrs?

And THAT my friends is why “there are so few female comics” a question that I get CONSTANTLY asked as if I should have the ans to the ques.

These are women who have come forward w/FULL risk of never getting a job in this industry again/having this follow them arnd for a long time

The fact that the diggaj-log of comedy who make videos & even take money from brands for their saleable feminism are quiet today is telling

Journos calling all the women in comedy to go on record– NO. Call the men. See how much they defend their brohood now. Enough is enough.

India’s 2013 workplace harassment law (pdf) requires companies to take steps to prevent sexual harassment and to have a thorough system for monitoring incidents and investigating complaints. Unfortunately, many Indian startups adopt the guidelines on paper but forget to back the message in their day-to-day functioning.